That's ideal, of course, but if a company doesn't make a profit, they can't innovate, expand, invest/manage risk, create jobs, etc. Profits aren't evil. In fact, without them, economies fail.
The best ideas (in gaming as well) come from the companies that can hire the best talent, invest in new and innovative ideas, and afford the publishing and advertising necessary to spread the product around.
While "customer first" is a motto, there is NO COMPANY out there that keeps it's doors open without a mind on money.
You may not charge for every thing you do, but neither does WotC. Lots of free, downloadable content on their website; replay value from 1-time purchases, etc. Besides, they aren't ripping anyone off if people buy their stuff. People have to voluntarily turn their money over, after all.
I'm not trying to argue with you, but there's a lot of this going around (in the US in particular) where the word "profit" has become evil thanks to the liberal media. Without it, we become another 3rd world country in a hurry. And we are on our way there now; just saying...
Oh, and nice pics on the latest update, babe!